I am the quintessential entrepreneur and as such am often flabbergasted by what I deem as excessive and unnecessary expenditures by marketing departments the world over. Depending upon the size of the company, I see waste in the hundreds, thousands, and even millions of dollars. If you’re an entrepreneur you recognize this too and you…
Cyndie Shaffstall
If you have a web site but it’s nowhere to be found on Google, you can easily improve your rankings by submitting a site map. A site map is a listing of the pages within your site. In addition to telling the search engine what pages are within your site, you can also send…
Are you frustrated by what seem to be low conversion rates in your online store? Before you throw in the towel and hire gurus to analyze your business processes from the top down, try implementing a few best practices for converging those online browsers with offline shoppers.
As you begin interacting with other sites and services in your self-promotion goals, you will find that you often need a company description, avatar, screen shot, logos, and other design elements. These assets are important tools and should not be generated without thought or at the last moment when you’re under pressure to deliver.
According to Nielsen, 1 in 2 Americans will own a SmartPhone by the end of 2011 meaning that there will be more SmartPhones in the U.S. market than feature phones — yet in a report by Brand Anywhere and Luth Research, fewer than 5% of e-tailers have an m-commerce site (commerce site designed for mobile…
The thumbs-up symbol is making a comeback on web sites the world over. The Facebook like button is a social plug-in available from Facebook that web designers can integrate into sites thus enabling visitors to recommend the site to their Facebook network. There are a number of options for integrating this button into a site,…
Web sites are designed to convert a prospect into a customer, but it takes more than an online brochure to get this done. Here are some tips to help you build a better web site.
Targeted landing pages are critical to the success and analytics of any multi-touch campaign, but they can also help you to create your bucket lists.
Like most people I resist change, so when my hosting company told me that they would no longer offer email services, I dreaded the transition. As much as I hate to admit it though, while moving to Google Apps was time consuming (learning curve), it was mostly painless.
Social media, and the marketing benefits that can come with it, are all the rage. If you need convincing, count the number of television, newspaper, or magazine ads that appear these days that do not reference their Facebook or Twitter pages. (Counting the number without reference will be far easier than counting those that do.)…