Whether you have an old customer list that you’ve accumulated over the years or you have just rented a list, list segmentation can provide you valuable insight into your customers’…
When you’re trying to buy the ideal gift for someone, you visualize them and think of their needs while you are shopping or planning to shop. You run through a…
As a marketer (and a shopper), I read an article this morning about AdoreMe.com. They are challenging Victoria’s Secret for the lingerie market. Always eager to nurture the entrepreneurial spirit,…
In my personal blog, I often talk about best practices for small business owners and entrepreneurs. I typically keep my topics very general and don’t often (maybe have never) called…