Whether you have an old customer list that you’ve accumulated over the years or you have just rented a list, list segmentation can provide you valuable insight into your customers’ behavior or preferences that should not be overlooked. The question is: how can you, as the business owner, accomplish this without breaking the bank? It’s…
When you’re trying to buy the ideal gift for someone, you visualize them and think of their needs while you are shopping or planning to shop. You run through a mental list of needs, wants, hates, loves, interests, and perhaps ambivalence. Building personas is the same exercise, just on a commercial level.
As a marketer (and a shopper), I read an article this morning about AdoreMe.com. They are challenging Victoria’s Secret for the lingerie market. Always eager to nurture the entrepreneurial spirit, I took their site for a spin…
In my personal blog, I often talk about best practices for small business owners and entrepreneurs. I typically keep my topics very general and don’t often (maybe have never) called out a company with specificity. Today, however, I’m writing this article about an actual experience — because I think it’s relevant and a great lesson…