PORTFOLIO

Writing

[trx_image url=”22433″ title=”Willows, The Creole” link=”https://www.amazon.com/Willows-Creole-Delegate-Book-3-ebook/dp/B00YAJ639O/ref=sr_1_1″]

[trx_image url=”22432″ title=”Glyphs, The Scribe” link=”https://www.amazon.com/Glyphs-Scribe-Delegate-Book-2-ebook/dp/B00VMFVXHG/ref=sr_1_7″]

[trx_image url=”22431″ title=”Seed Money, The Entrepreneur” link=”https://www.amazon.com/Seed-Money-Entrepreneur-Delegate-Book-ebook/dp/B00TP1FD5M/ref=sr_1_5″]

[trx_image url=”22434″ title=”Chaos, The Oracle” link=”https://www.amazon.com/Chaos-Oracle-Delegate-Book-4-ebook/dp/B0168QB46S/ref=sr_1_4″]

[trx_image url=”22435″ title=”Neune, The Delegate” link=”https://www.amazon.com/Neune-Delegate-Gary-Loffler-ebook/dp/B018N3IUK2/ref=sr_1_6″]

[trx_image url=”22692″ title=”Discover White Mountain Arizona Cookbook” link=”https://www.amazon.com/Discover-White-Mountain-Arizona-Cookbook/dp/179583787X/ref=sr_1_2″]

[trx_image url=”22502″ title=”Prospects, Leads, and Subscribers” link=”https://www.spidertrainers.com/spider-resources/prospects-leads-and-subscribers.pdf”]

[trx_image url=”22689″ title=”Celebrate Unsubscribes” link=”https://www.spidertrainers.com/spider-resources/Celebrate-Unsubscribes.pdf”]

[trx_image url=”22498″ title=”Marketing Metrics” link=”https://www.spidertrainers.com/spider-resources/Marketing-Metrics.pdf”]

[trx_image url=”22506″ title=”The Power of Print in Marketing” link=”https://www.spidertrainers.com/spider-resources/The-Power-of-Print-in-Marketing.pdf”]

[trx_image url=”22505″ title=”Targeted Landing Pages” link=”https://www.spidertrainers.com/spider-resources/Targeted-Landing-Pages.pdf”]

[trx_image url=”22489″ title=”Using Drip Marketing to Stay Top of Mind” link=”https://www.spidertrainers.com/spider-resources/Using-Drip-Marketing.pdf”]

[trx_image url=”22513″ title=”Home Brewing Co. Hones Creative Marketing With Digitally Printed Labels” link=”https://www.brandunited.com/case-study/home-brewing-co-hones-creative-marketing-with-digitally-printed-labels/”]

[trx_image url=”22512″ title=”How Mack Trucks Delivers a Premium Customer Experience” link=”https://www.brandunited.com/case-study/how-mack-trucks-delivers-a-premium-customer-experience/”]

[trx_image url=”22509″ title=”Amara Creates an Award-Winning Customer Experience to Bring Luxury Style to Homes” link=”https://www.brandunited.com/case-study/amara-creates-an-award-winning-customer-experience-to-bring-luxury-style-to-homes/”]

[trx_image url=”22511″ title=”Direct Mail Postcards Boost the Response Rate for DAV of Minnesota” link=”https://www.brandunited.com/case-study/direct-mail-postcards-boost-the-response-rate-for-dav-of-minnesota/”]

[trx_image url=”22510″ title=”Mr. Dog Creates an Immersive Brand Experience with Unique Packaging Design” link=”https://www.brandunited.com/case-study/mr-dog-creates-an-immersive-brand-experience-with-unique-packaging-design/”]

[trx_image url=”22693″ title=”Small Business Guide to Winning at Web Marketing” link=”https://www.amazon.com/Small-business-Guide-Marketing-Cyndie-Shaffstall-ebook/dp/B003LBSJ12/ref=sr_1_18″]

Executive Marketing Review

[trx_image url=”22748″ link=”https://www.cshaffstall.com/wp-content/uploads/2020/01/MorphandThro.com-marketing-executive-summary-111815.pdf”]

Campaigns

[trx_image url=”22673″]

[trx_image url=”22674″]

Creative Hell

Marketers and designers are always on the look out for new ideas that will make their work stand out and perform well for their client. I created the Creative Hell campaign for Lange Graphics to promote their lenticular printer (art was created by Marty Hallberg). Some companies, such as Disney, spend up to 30% each year on lenticular printing, which is most well known as a treatment for trading cards where the player appears to move as the card is tipped back and forth. This campaign was mailed and emailed to marketing directors and design directors and after form completion, they would receive the comic poster and lenticular card in the mail as a reminder of a unique marketing tool.

[trx_image url=”22649″]

[trx_image url=”22672″]

[trx_image url=”22646″]

[trx_image url=”22647″]

[trx_image url=”22648″]

The Great Big Book of Things Marketers Say

This campaign was a self-promotion for my agency, Spider Trainers. It was released as a PDF download; a slide deck on SlideShare; an extended series of social posts for Facebook, Twitter, Pinterest, and LinkedIn; and as a case study titled, Using LinkedIn as a B2B Marketing Machine, which is available on Amazon.com. It reached the top 5% of downloads on SlideShare.

[trx_image url=”22656″]

[trx_image url=”22657″]

[trx_image url=”22654″]

[trx_image url=”22653″]